Sprint has axed the One Up Plans from its plan lineup, just a few days after unveiling their new money-saving Framily plans. The One Up Program provided customers with the option of upgrading their smartphones every year by paying a monthly fee. The plan was unveiled in September 2013.
Sprint’s One Up program was a response to T-Mobile’s JUMP! program, which was the first of its kind to allow customers to trade in their smartphones at a more rapid rate than traditional plans which allowed only one device upgrade every two years. AT&T followed suit, with the Next and Edge programs.
While we’ve got no clear answer as to why Sprint killed off its One Up program, the move was more than likely made to encourage Sprint customers to sign up for a new Framily plan. The new Framily plans allow 10 or less Sprint customers to join one plan but still be billed separately. Simply share an account ID with friends and family and save on monthly service. The more plans on the same line, the cheaper the plans get.
The Framily plans will begin at $55 a month for an individual line which includes unlimited talk, text and 1GB of data. Data limits can be increased to 3GB for just $10 more a month, or unlimited for an extra $20.
Sprint hasn’t given anyone a straight answer about why they killed off their One Up plan so quickly. We’ll update you when more details are available.