Now that Apple has acquired Beats, rumors have started that Google may be looking to buy a similar service, despite owning and operating its own Play Music service.
According to the New York Post piece, the search giant may be interested in acquiring Songza, the 6-year-old Long Island City-based music curation and streaming service with 5.5 million active users. The price is apparently set at $15 million and it yet remains to be seen whether Songza owners accept it or not.
Google’s streaming service, Play Music All Access offers music streaming for $9.99 per month, but it’s not as nearly as popular as top dogs in this market like Spotify and Pandora, which have 24 and 77 million active users, respectively. Adding another 5.5 million users to the service doesn’t seem much in the eyes of Google, so they may be going for something else here. It’s hard to imagine it’s technology; rather that could be curation service that could help the search giant make its own music offering better.
Songza works across all popular platforms, including iOS, Android, Windows Phone, BlackBerry 10 and there’s also the web-based version accessible from all modern browsers.