Omnifone, a UK based mobile music company, has launched MusicStation, an all-you-can-eat (AYCE) full-track mobile music service. MusicStation will be rolled-out in partnership with major music labels, mobile operators (23 of them so far) and mobile industry partners across the world. The service will allow users access to the world’s music on their handsets for £1.99 per week.
The first operator partners to announce Rollout Agreements for MusicStation will be Scandinavian network operator Telenor and Vodafone partner network Vodacom in South Africa. Four more networks will be launching across major territories in Western Europe and Asia-Pacific in Q2 2007 and these rollouts will be announced in these local markets in the near future.
Omnifone’s partners have active mobile phone networks in Australia, Belgium, Czech Republic, France, Germany, Greece, Hong Kong, Hungary, Ireland, Italy, Netherlands, New Zealand, Philippines, Poland, Portugal, Romania, Singapore, South Africa, Spain, Sweden, Turkey and UK.
The content from major labels as well as independent music labels and aggregators in local territories will be available for MusicStation’s users. Out-of-the-box MusicStation provides a totally localised music experience. Delivering tracks in Enhanced Advanced Audio Coding format (eAAC+), Omnifone’s new service also supports industry-strength DRM.
The service will run on all 2.5G and 3G music compatible mobiles, accounting for approximately 80% of all mobile phone handsets sold in Western Europe today, with both Java and Symbian versions available at launch.
More information is available on the official site.