According to new research by SNAPIN software, over 60% of us in the UK are using our mobiles for just the core functions – text and voice. Apparently 30% of the respondents explained their reticence to do more by being saying their were concerned about extra charges. And 18% said they couldn’t be bothered with the instruction manual! There were also some other interesting stats too:
- only 1% had ever blogged using their device
- only 3% had used GPS/Sat Nav features
- 30% had taken and sent pictues using the camera
- 12% had used internet/email
These results will no doubt add weight to the argument by some analysts that their is a ‘no-frills’ market in the UK, and again their will be the inevitable call for easier-to-understand Tariffs.
Of course the one area where we have no information here is the size of the study – my younger years studying stats and surveys taught me that research where for example 60 people might ‘represent the thoughts’ of 60 million is highly likely to be inaccurate!
I think it’s fair to say Tariffs can be confusing, but set against reports like this are the fact that Nokia’s N95 ‘mini-super-computer’ for example, and likewise a slew of hi-res cameraphones, have done major volumes in most markets!
Perhaps the survey was done in only one city in the UK? I couldn’t possibly suggest which one that might, any thoughts readership…..?!
[Via: Mobile Marketing News]