Did you catch the “Oscars” last night?
With nearly a billion (that’s billion with a capital “B”) viewers, the 80th Annual Academy Awards was no doubt a huge opportunity for Apple to get even more coverage for the iPhone. Last night we saw “No Country for Old Men” go home with a handful of awards and a fair number of French actors and industry types getting “Oscar-ed.” But, like the good geek that I am, the most memorable moment (for me) of the entire multi-hour broadcast was the cameo appearance by the iPhone.
Oscar-host John Stewart made a pass at the seemingly never-ending awards show by watching a movie on his iPhone as he waited for nominees to be announced. The camera even zoomed in on the iPhone’s Apple logo as John played with the iPhone – cementing the iPhone as an iconic piece of pop-culture.
And the award for “Most Well-Known Mobile Phone” of 2008 goes to… Apple iPhone!