Greystripe has teamed up with German MVNO, simyo, to provide more than 800 free mobile games from its catalog to simyo’s users. As part of the deal, Greystrip developed a branded white-label website catalog, a mobile website and the in-game on device portal into each of the games.
Greystripe’s tight integration with simyo is an innovative solution for both MVNOs and carriers. The partnership disproves the notion that all carriers are attached to the for-pay model of mobile content. Mobile games have proven themselves to be very valuable entertainment for subscribers while, at the same time, driving increased data usage, which is an important revenue growth center for carriers. Additionally, the partnership is a logical next step for simyo as they provide the lowest data rates, attracting their subscribers to download games with minimal data charges.
Commenting on the announcement, simyo’s CEO Rolf Hansen said: “We are very excited about this partnership with Greystripe as they were the clear choice given their technology leadership, the breadth and quality of their games catalog and their superior, engaging advertising format. Our consumers are very Internet savvy and demand a great user experience and Greystripe’s model provides that in spades.”