Despite the fact that the global economy is slowing down, mobile messaging growth will continue. According to data from ABI Research’s recent report, mobile messaging services revenues will grow from $151 billion in 2008 to greater than $212 billion globally by 2013.
Mobile messaging ARPUs are 85%+ of all handset data services revenues regardless of region and will remain so for many years. This fact will push all mobile messaging suppliers to work cooperatively to serve customers well and propel all parties (operators, device OEMs, content providers and middleware vendors) through these rough economic waters, according to ABI’s principal analyst Dan Shey.
Also important is the trend that involves more and more customers who see mobile messaging services as a more efficient way to communicate than voice services.
In its “Mobile Messaging Services” study, ABI Research examines the messaging market across five common platforms: SMS, MMS, voicemail, IM, and e-mail/unified messaging… More information about the report is available from here.