Virgin Mobile USA launched Headliner, the first interactive mobile music magazine, to give its customers on demand access to a full range of music-related content including up-to-date artist news, charts, concert dates and interactive search and community features. Headliner is already available for download for the owners of Switch_Back, Cyclops, Slice, Slider Sonic or Snapper. Customers can “test drive” Headliner for a 14-day trial without paying subscription charges ($2.49/month).
“Virgin Mobile’s ‘Headliner’ application is a unique, centralized way to give fans VIP access to their favorite artist’s music-based mobile content,” said Perry Bashkoff, Vice President, Digital Sales and Marketing, Warner Music Group. “With ‘Headliner,’ Virgin Mobile is expanding the ways consumers can discover new artist content, tour information and more in a single application, personalizing their phones like they do when they purchase ringtones and screensavers.”