QuickPlay Media has revealed the fings from it’s latest (Q4 08) consumption analysis – aggregating the results from 15 representative services it runs – and simply put, mobile consumers are continuing to show interest in streaming and downloading Mobile TV and video.
Video Streams
- Total live TV and video streams viewed grew 118% from Q3 to Q4 2008, compared with a 27% increase from Q2 to Q3
- Total streams per user dropped slightly to 17.4 in Q4 from 19.3 in Q3
- Average stream duration in Q4 2008 was slightly longer at two minutes and 48 seconds when compared to two minutes and 47 seconds in Q3
Video Downloads
- Average download per user experienced its best quarter of 2008 with an average of 6 per user vs. 4.1 per user in Q3
- Total video downloads showed an increase of 73% from Q3 to Q4 vs. 87% from Q2 to Q3
In addition to the figures above, consumers continued to show preferences when it comes to the types of content they stream and download. Popular live TV streaming genres were news, music video, most-watched television programs and weather, while video streaming favorites included music and movie previews. For downloads, music, sports and comedy represented some of the top categories.
So this is some good news, in the face of the tide of negative stories about Mobile TV recently. This data does appear to be based on 3G-like service, which are already existing – but as I’ve said before, the bearer should (although often isn’t) be less important, rather than the service running over it. Encouraging data, nonetheless.
[Via: businesswire.com]