Bebo announced that it has extended its Bebo Open Mobile program to Canada, offering mobile operators a suite of tools to support the delivery of the Bebo social networking experience in the country.
Specifically, Bebo announced deployment on Bell Mobility, Fido, Rogers Wireless and Virgin Mobile Canada of Bebo Open Mobile Messaging, allowing customers to receive Bebo alerts and updates on their mobile phones through the 2326 (BEBO) short code. Additionally, they can update their Bebo profiles, participate in special offers, send virtual goods and interact with friends through the short code.
Additionally, Bell Mobility and Virgin Mobile Canada have deployed Bebo Open Mobile Internet, a mobile Internet platform with tailored navigation and a range of operator specific customization options.
As a result of these deployments, page views for the Bebo mobile site in Canada rose 43% in January, according to internal data.
And that’s not all as far as Bebo is concerned — the popular social networking service expects to make further announcements regarding Bebo Open Mobile Partners and initiatives throughout 2009.