Ad for a mobile phone. Not a mobile ad. Close enough...
Smartphones, especially touchscreen smartphones are starting to gain traction in the mobile advertising world. A new study has found that fully one-third (33%) of all mobile advertisement requests were made by smartphones in February 2009, up from 26% the previous month. More specifically, AdMob’s monthly Mobile Metrics Report has found that touchscreen smartphones like the BlackBerry Storm and T-Mobile G1 led the charge for the BlackBerry and Android OS platforms, respectively. And, with the Apple iPhone and Samsung Instinct leading the pack for AT&T and Sprint, it’s clear that touch-based smartphones are becoming increasingly more popular.
In the US, the iPhone has proven the most prolific requester of mobile ads, followed by the BlackBerry Curve, BlackBerry Pearl, Palm Centro, and T-Mobile HTC G1. The iPhone also accounted for 33% of all mobile ads sent to smartphones around the world in Feb 2009 and 50% of all mobile ads sent to smartphones in the US. In comparison, the Google Android OS pulled down 5% of the world’s mobile ads.
The iPhone claims the top-spot in global advertising traffic. In terms mobile advertisement volume, iPhone is king, followed by the Nokia N70, BlackBerry 8300, Nokia N80 and Nokia N73.
As the smartphone segment grows, we’ll likely see touchscreened handsets leading the way in terms of overall mobile web and advertising consumption. Advertisers are already looking for new ways to engage potential customers with interactive touch-based adverts, and this latest data will likely drive even more touch-optimized mobile ads. Depending on which side of the marketing-fence you’re sitting, the future of mobile advertising looks incredibly exciting or really, really annoying.
Full press release here.
[Via: FierceMobile]