Larry Page and Eric Schmidt came to the gross realization today that they haven’t penetrated the mobile market at all. Instead of starting from scratch, an effort that would’ve taken several years, they choose to purchase two of the most important companies in our industry. Motorola is known for the infamous RAZR design and Nokia has a rich history of innovation dating back to 1991 when they launched their first GSM phone.
Google will launch a series of phones under the "GCell" brand name. Agreements have been made with all the major international operators and every GCell will support both CDMA and GSM networks. The phone itself will use your Google account id for authentication and all your information will be on Google servers around the world.
Google’s vision of a mobile device is a tool that connects to your current ecosystem of content creation and consumption. All the Google products will fuse into a mobile experience unheard of today:
- Google Maps: Always know where you and your buddies are. You will never get lost. Google has the most complete database of location data. From Night Life, Businesses, Residential and even Wikipedia integration, you will always know where to go and have the capability of learning about places that are foreign to you. Look up a location on your desktop at home, star it and now don’t worry about having to type the address a second time into your phone.
- Gmail: Today Google is announcing infinite storage to compete with Yahoo. All your Gmail messages will be pushed to you. All GCell devices will have threaded conversations so your SMS messages flow in the same way your Gmail conversations do. Manage your contacts on your GCell or any other internet enabled device.
- Google Video: With the recent purchase of YouTube Google has built the largest database of user generated content on the planet. While other operators charge a monthly fee to access such videos, all GCell devices will have this capability built in: free.
- Google Calendar: Being organized is no longer something that requires Outlook and an Exchange Server. Any reminders or calendar entries you input in your GCell are instantly added to your Google Calendar online and vice versa. You’ll never miss an appointment again.
- Google Homepage: People have already proved that Google’s custom homepages are wildly popular; Google is expanding that concept to GCell. Just log onto your Google Homepage and select which widgets you’d like to see on your GCell. It’s as simple as that and of course everything will stay in sync. You don’t have to worry about reading the same piece of news twice.
- Google Reader: Your RSS subscriptions are about as personal and important to you as your email. Now you’ll have access to the all new GCell Reader application which brings the Google Reader experience to a smaller screen.
- Google Documents and Spreadsheets: Paying for Word and Excel is an obsolete model, but have you ever thought how much of a hassle it is to remember and move documents from one device to another? All GCell devices are capable of viewing and editing documents and spreadsheets. Start working on a paper at home, proof read it on your daily commute to work and then do some minor touch ups on any internet connected machine in your office.
- Google Finance and Google News: Google adopts the same ticker format that many news programs use. All GCell devices have an external one line OLED screen that constantly displays your stock, news, battery, signal strength, etc. to you at just a glance.
- Froogle: See something you want to buy? Before swiping your credit card load up Froogle to see where you can buy for less. We aren’t talking about where online either, Froogle will show you stores near your present location that have the same item.
- Google Notebook: See something you want to be reminded about later? Just snap a picture and upload it to your Google Notebook. Have a thought you really want to get off your chest, but don’t want to deal with typing? Just put your GCell up to your face as if you were making a regular phone call and record whatever it is you have to say. Then upload it to your Notebook. Great for teachers too! Wear your GCell device around your neck and have your lectures automatically uploaded to your blogging engine of choice.
Google believes that syncing is something a user shouldn’t have to worry about. We make sure that what is on your GCell is accessible to you via any browser. Google is working with Adobe to release an Apollo application called "Google Desktop" that will let you manage your data and GCell on any platform, on any computer, anywhere in the world.