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Cliff Crosbie, Global Director of Retail Marketing for Nokia: We need to improve the way we sell handsets

May 3, 2007 by Stefan Constantinescu - Leave a Comment

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Speaker_cliff_crosbie
Absolutely!

Instead of pitching a device a seller should listen to the needs of the customer. I can’t tell you how often I go into operator shops and get offered the "free with 2 year contract" device.

When I whip out an E61i, they shut up and look in awe.

Customization is brought up. I can’t wait until we see Tune my S60 booths spring up in shopping malls and electronic stores around the world. Why not offer software at these terminals too?

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