The BBC World Service Trust has developed English language courses for mobile phones and is currently offering them to over 50 million mobile phone users in Bangladesh. The idea behind the project is to extend BBC’s existing learning tool to mobile, in addition to TV and Internet, and reach more people.
For the endeavor, BBC has teamed up with all six of Bangladesh’s networks, which have agreed to cut the cost of calls to the service by up to 75%. Speaking of the course, it consists of over 250 audio and SMS lessons, and each lesson is a three-minute phone call, costing about 3 taka.
According to The Financial Times, more than 300,000 people have already signed up for the service, which is great!
[Via: textually]