Summer is approaching and who knows, you may end up on Ibiza partying all night long. Pacha, the 43-year old Ibiza club and music brand, certainly hopes so, hence they’re working on a dedicated iPhone app – Pacha VIP Guide, which will be much more than “yet another guide to Ibiza.” The trick is in using augmented reality to guide tourists around the island and allow them to find out what is happening in every club in real time.
In real life, this works like this – start the app, find a party and do your best (or that’s worst?). When you’re done, repeat the process and find your way to the next beach party… you see where this is going, right? 🙂
The application is built using Yuza Mobiles Skan AR engine and designed by ZIP. The end result (or so they say) is that you will be able to discover locations known for secret parties, cool bars, hidden gems as well as other well-known places on <em>the</em> party island.
Unfortunately I won’t be at Ibiza this summer. If you will and have an iPhone, I would strongly recommend grabbing Pacha VIP Guide. It’s like having a personal assistant around the island and I love it for that. 😉
Pacha VIP Guide is still not available in the AppStore, but should hit it anytime soon.