Juniper Research is out with a new study forecasting that the value of digital and physical goods that people buy with their mobiles will reach $200 billion globally by 2012. That’s compared to just less than $100 billion this year.
By digital goods, Juniper includes entertainment products and tickets, whilst physical goods include groceries, gifts and books.
The study titled “Mobile Payments for Digital & Physical Goods: Players, Markets & Opportunities, 2010-2014” suggests that the availability of secure, easy-to-use, payment applications and the growing realisation of users that they can make ecommerce purchases by mobile will drive the market.
Juniper also underlined that retailers and merchants need to communicate the cost of transactions clearly so that people are not discouraged from buying by mobile.
Unsurprisingly, North America and Western Europe will lead the adoption of mobile commerce, and in that sense Juniper sees a “significant opportunity” for brands, retailers and merchants to increase their revenues through highly targeted marketing campaigns, using apps and mobile web payments as a convenience play for users.
And you can get additional information from Juniper’s website.