Nokia Ad Business has announced a new media partner, Handmark, for whom the Finish giant will provide an end-to-end mobile advertising solution for its Pocket Express mobile data application. As part of the deal, Nokia will serve mobile ads, participate in media sales, and offer additional mobile solutions for advertisers.
Handmark is an important addition to Nokia’s media offering primarily because Pocket Express’ user base is largely comprised of high income business professionals which are a very desirable audience for advertisers.
Commenting on the announcement, VP and Head of of Nokia Ad Business – Mike Baker said, “We are pleased to work with high quality mobile content publishers like Handmark. Nokia’s vision for mobile advertising is to build an open advertising marketplace that is brand safe.”