A survey by in the US by QuickPlay Media has found that 47% of consumers 18 to 34 years old do not even know whether their carrier offers any video services. 500 customers were surveyed, and the results released at CTIA.
Apparently only 13% said they use Mobile Video services every day – although the pool is a small one, that’s worrying anecdotal data for the industry.
On a more positive note though, QuickPlay also recently announced that they have formed a partnership with Amobee to being video advertising on Mobile to the mainstream party:
Amobee and QuickPlay offer a full-service mobile video advertising solution that attracts new users to mobile video and unleashes new advertising revenue opportunities for providers. The joint solution also gives brands the opportunity to buy rich media mobile ad inventory. As part of this collaboration, Amobee will work with advertising agencies to source the ads, as well as provide ad server capabilities and dynamic ad selection based on available user profiles and contextual information. QuickPlay’s OpenVideo™ media management platform will power streaming video and provide dynamic, real-time video ad insertion. Together, Amobee and QuickPlay provide comprehensive, unified reporting, including key metrics such as ads watched and the precise amount of time each ad is viewed.
As we have said on IntoMobile many times before, there are many catalysts or stiumlants required to get mainstream adoption of Mobile video – removing or lessening the cost barrier is definitely going to help, and Ads provide that alternative revenue stream.
I wonder when we will hit critical mass on Mobile video – now that’s a question no-one has been able to definitively answer to-date… thoughts, readers?
[Via: Multichannel News]