We’ve already talked about Crush or Flush in the past. The mobile social network is now working on an innovating way of mobile advertising by introducing what they call the Golden Ticket sponsored profiles.
Golden Ticket sponsored profiles consist of a photo of the brand and tags describing the product. For example, a member with the tag ‘music’ may come across a branded profile promoting KISS FM, giving the member the option to ‘Crush’ or ‘Flush’ the profile. If the member crushes the profile, they have the option to engage further by clicking a link to sign up for a KISS event, download a song, or join a VIP program.
And what does the industry thinks about it? A senior analyst with Frost & Sullivan said that the model presented by Crush or Flush is innovative and promising by “allowing people to interact with brands as if they were real profiles on the site while also opening a new revenue channel for online and mobile social networks.”
During testing phases earlier this year, the feature received positive feedback, with 82% of the site’s members choosing to ‘Crush’ the brands…
[Via: Great Dating Services]