Layar has launched the non-beta version of Layar Player, a free tool that allows iPhone developers to offer augmented reality experiences from their apps. In addition, the company is also pitching the new product to other companies like agencies and brands.
The beta period concludes with the launch of three Layar Player enabled iPhone apps – Bing sponsored Snowboard Hero, an augmented reality extension of the popular game that allows players to earn more points; the Layar Trade, an application helping people view recent projects and work from local builders; and an application to improve your neighborhood letting neighbors post their issues and ideas for the public space on the map.
Commenting on the launch, Layar’s Gerben Klop (product manager of the Layar Player) said: “One of the main great features of the Layar Player is that you can launch the power of AR from within the context of your app.”
You can grab Layar from a link below.
Layar (FREE) [iTunes link]
[Via: Layar Blog]