Sony Ericsson is apparently in talks to acquire BK Modi’s Spice Mobile – which is the handset company of the Modi group, and sells handsets under the Spice brand.
A top source in the Spice group confirmed the development and said that while talks were on, the deal had not been finalised. The source also added that initially, Spice Mobile had approached Sony Ericsson for a ‘wide-ranging collaboration and partnership’, but as the talks progressed, it was felt that an acquisition would suit both companies better.
It’s a sensible strategy from Sony Ericsson, and could result in a very quick rollout of budget-level handsets, and/or diversity in product portfolio. Nice.
[Via: The Economic Times]