TeliaSonera has a new logo, which is made to reflect “the combination of the company’s international strength and strong local connection, as well as the heritage as one of the true pioneers of the telecom industry.” Under the marketing plan, the company’s 18 main brands will be united under a new common brand identity, while retaining their current brand names.
According to the official press release, the foundation work for rebranding was launched already in 2009 in TeliaSonera’s Eurasian operations and has now been developed further, extending to the Nordic and Baltic countries. The rebranding exercise entails more than 300 retail stores, 1,000 signs and some 500 digital interfaces.
As of May 12th, the new logo is implemented in Netcom and NextGenTel (Norway), Telia (Denmark), Telia (Sweden), Sonera (Finland), EMT and Elion (Estonia), Omnitel (Lithuania), TeliaSonera, TeliaSonera Finans and TeliaSonera International Carrier. It is already in use in Kcell (Kazakhstan), Geocell (Georgia), Ncell (Nepal), Tcell (Tajikistan), Azercell (Azerbaijan), Moldcell (Moldova), and will be implemented in Ucell (Uzbekistan) in June.
TeliaSonera has about 150 million customers, making it the 10th largest global mobile group.