Netxcell Systems is a new entrant to the mobile marketing space — or at least I haven’t heard about them before. Their newly launched Ad-Junction is touted as “an advanced SMS/mobile advertising platform,” designed to provide advertisers with a scalable and dynamic means to target customers, while providing publishers and advertisers a method for collaborating on advertising campaigns.
Although there’s nothing new to SMS marketing, Netxcell argues that their Ad-Junction platform adds scalability to the mix, as well as the ability to dynamically change the ads to ensure evolution of the messaging to the targeted audience. Additionally, and here’s the real twist, Ad-Junction has a web-based component that enables both sides to coordinate on campaigns. Publishers construct and manage their programming, while advertisers monitor available programming and broadcasts for content that match their message requirements for their product, service or brand.
When synergies are found between programming and their advertising messages along with dynamic changing to the messaging, they orchestrate a joint campaign via the Ad-Junction interface.
Sounds interesting and as something that could be beneficial for all the parties involved in this tough economic times we’re in… More information is available from Netxcell’s website.