Nokia was all proud to announce that its Nokia Life Tools pilot was a success. Launched in December 2008 in Maharashtra, India — with services in Agriculture, Learn English, General Knowledge and Astrology — the program offered buyers of the Nokia 2600 classic or the Nokia 1680 classic the option to purchase subscriptions to the Nokia Life Tools services that were most relevant to them.
Users of the Agriculture Service described that they were better informed about market rates for their produce, giving them newfound confidence in their negotiations with the agents. Moreover, there was also resounding appreciation for the time and money saved from not having to make multiple trips to the marketplace to get the latest rates.
On a similar note, farmers said that they’ve benefited from having advanced information about weather, news and crop advisory services – to plan labour, sowing, harvesting and selling better, and with more predictable results.
As for two other services — Learn English and General Knowledge — subscribers all claimed “confidence and empowerment as key motivators and benefits for the services.”
Nokia Life Tools will launch commercially India-wide in the first half of 2009. The service will be enabled in the upcoming Nokia 2320 and Nokia 2323, and on more devices to be announced later in the year.