I do not watch television. I hate commercials. I download shows on bit torrent which have any form of advertising removed. However every once in a while, I do enjoy a proper, non intrusive, genuinely interesting advertisement. This is an ad not for a particular product, but for Sony Ericsson itself as a brand. It’s done very well since their logo is used thru out the entire clip, and the soundtrack is very nice. Pleasing to the ear, and good enough to make you want to ask your friend "what track is that mate?"
Enjoy it, and let the MRKTNGman learn from it