Nice that they’re doing this for free. I wonder why Nokia is doing this. I know it gets them PR, but what for? Will this be a yearly thing? Who knows, just enjoy it!
Nokia today announced MSN as the exclusive online distributor of the highly anticipated Nokia New Year’s Eve, a global music celebration which will take place in five party capitals of the world on December 31. Exclusive performances from international artists including the Black Eyed Peas, Scissor Sisters, Nelly Furtado, John Legend, and Atomic Kitten will be streamed live and on demand at no cost to viewers through a Nokia-branded experience at http://www.nokianewyearseve.com.
"Nokia New Year’s Eve embodies our objective of connecting people to their passions. We expect this will be the biggest global New Year’s Eve music celebration with more than 1.3 million expected to attend," says Jo Harlow, senior vice president, marketing for Nokia. "With MSN, we are greatly expanding the global reach of Nokia New Year’s Eve. Now, music lovers around the globe can enjoy their favourite artists — live, as they countdown the final seconds of 2006, or on demand when the moment strikes them."
"We’re pleased to collaborate with Nokia as they share our passion for connecting people and creating exceptional community experiences," said Gayle Troberman, senior director of MSN Branded Entertainment and Experiences Team. "The platform we created on MSN for Nokia’s New Year’s ‘Five cities, One party’ celebration delivers an even more entertaining experience for our global audience of more than 465 million monthly unique visitors, while deeply integrating the Nokia brand in a unique way."
Nokia New Year’s Eve will bring viewers on a journey from east to west; starting in Hong Kong’s Harbour City Ocean Terminal, followed by Mumbai’s Andheri Stadium, the Brandenburg Gate in Berlin, Ipanema Beach in Rio de Janeiro and rounding off the night in New York. Each venue will feature a strong lineup of local and international musicians.
Source: Nokia PR