AdStar, Inc. today announced plans to use Nokia’s S60 software platform to trial an end-to-end "private label" advertising service that will enable the delivery of advertising to mobile phones and devices. AdStar will integrate Nokia’s mobile technologies into its ad management services, which will be enhanced for mobile distribution. This collaboration, which brings together the leader in ad management services with the world leader in mobile communications, will result in a private-label service for various media channels including, but not limited to, newspaper publishers. The trial is projected to begin in the second quarter of 2007 in select markets."Both companies recognize the evolution of the mobile advertising market as an important area that needs to be studied to ensure that mobile advertising is treated as relevant, value-added content to the end-user," added Matthew Snyder, Head of Business Development, Nokia Multimedia. "The trials will allow AdStar to better understand user acceptance of local, relevant advertising, as well as to qualify new business opportunities for the local advertising sales teams with performance-based advertising."
Source: Yahoo
This will definitely be an interesting space to watch. I personally hate ad’s that aren’t targeted towards me.
I can’t imagine what it would be like watching ads on my cell.