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AT&T CEO Stephenson: Network quality keeping churn low

July 24, 2009 by Will Park - 3 Comments

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randall-stephenson-att-ceoIt’s got to be hard being the CEO of a company that has recently been getting bashed for its poor quality of service. For AT&T CEO Randall Stephenson, he’s putting a slightly different spin on the company’s network woes. At the Brainstorm: Tech conference in Pasadena, Stephenson recently attributed AT&T’s historically low churn rate (the rate of defecting customers versus incoming customers) to the wireless carrier’s network quality.

“There’s no greater cause of churn than network quality,” asserted Stephenson. The implication here is that AT&T’s low churn rate was a result of the carrier’s high-quality network. But, the truth of the matter is that AT&T’s network has seen dropped calls, unreliable 3G coverage and broken iPhone Visual Voicemail problems spurring customer backlash throughout the blogosphere.

Stephenson may be playing up AT&T’s network quality in hopes that Apple will renew their iPhone exclusivity deal with AT&T, allowing it to continue beyond the first half of 2010. Perhaps Verizon’s push to launch LTE in early 2010 is an indication that Apple and Verizon Wireless will have a 4G iPhone ready by mid-2010? Maybe.

[Via: DSLReports]

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