Boost Mobile, the division of Sprint Mobile that handles prepaid offerings, is going to air a commercial during the Super Bowl. They’re going to recreate the “Super Bowl Shuffle” rap song that was first performed by the 1985 Chicago Bears; see below. Back in those days rap was about telling a story about your daily struggles, now it’s about how much money you stole, how many hoes you slept with and how much vodka you drank at the part last night, but I digress. Bob Stohrer, Vice President of Marketing at Sprint, told The Wall Street Journal that “Prepaid is no longer living in the shadow of contract plans. Choosing prepaid is really mainstream. That is a big shift, and the economy was a catalyst for that.” Sprint would not say how much they’ve spent on the 30 second spot, but people who know about stuff like this say it’s in the range of $2.5 million and $2.9 million.
Having recently landed in America, and needing to get a local SIM to save myself hellish roaming charges, the prepaid experience still isn’t up to the level that it is in Europe, but it’s a hell of a lot better than when I first tried to get a SIM card when I came over in 2007 during the holidays. For those who are curious, I went with T-Mobile’s unlimited text, web, and 500 minutes for ~ $70/month. I have to get used to the fact that my minutes are consumed when people call me. I still don’t know why America is ass backwards in that regard.
[Via: mocoNews]