From this weekend, Vodafone UK is making it more attractive for customers to make donations to charities by text message, by increasing the amount of money the charity receives. Charities will now receive 90p of every £1 donated by Vodafone customers when they give £1 or more via a five digit “short code” number which starts 70.
“Donating by text message is an easy and simple way for customers to give to charity and this change will make it more attractive,” said Libby Pritchard, Head of Corporate Responsibility at Vodafone UK. “Research by nfpSynergy has shown that people understand there may be a small charge how ever they chose to donate.”
The 10p that is kept covers network and third party costs. VAT is no longer payable on the donation itself and is passed to the charity.
The main focus of Vodafone’s charitable activity in the UK is the World of Difference programme, which gives 500 people from across the UK the opportunity to work in a two month paid placement for their favourite charity. The Vodafone Foundation pays each charity £2,500 to support the volunteer. For further information visit here.