Mobile marketing space is heating up more and more. The latest industry consolidation news we caught deals with the email marketing company e-Dialog, which announced the acquisition of mobile marketing specialist M3 Mobile.
Those not familiar, myself included, should know that M3 creates and executes full service marketing programs for global enterprises that “raise brand awareness, enhance the customer experience and drive sales through innovative text and mobile web strategies.”
M3 also has its proprietary platform, COREtxt, which was developed for both full-service and self-service applications. It has the ability to segment by any attribute that is stored in the client’s custom mobile database. The reporting element is also built inside the platform, allowing clients to track campaign success through unique identifier codes.
Finally in terms of the future activities, M3 will operate as a subsidiary of e-Dialog. Its full team will remain intact and report directly to e-Dialog’s CEO – John Rizzi.