Layar and LINDA, the largest women’s glossy in the Netherlands, are showcasing the future of print by creating the first Dutch augmented reality magazine. As a result, the new LINDA magazine comes with so called “digital buttons” that are placed on more than 50 pages, allowing Layar users to access additional content with their smartphones.…
Layar Reality Browser – Augmented Reality software
AR Posters wins the Layar Creation Challenge
Two months ago we told you about the Layar Creation Challenge and voila – now we know the winners. The first prize was awarded to AR Posters, which developers “went home” with $15,000 in their pockets; Buy it! and Food2You were awarded second ($10,000) and third ($7,500) place prizes. AR Posters allows users to watch…
Layar teams-up with Telefónica I+D for visual search technology
Layar has struck a deal with Telefónica I+D to get their Visual Search Technology – IRIS, and integrate it into its augmented reality platform/service. Using IRIS, Layar will be able to recognize real-world objects without any special codes, eventually bringing a more intuitive user experience. Here’s what you need to know about Telefónica I+D (from…
Layar Creation Challenge entices developers to use Layar Vision
The augmented reality company Layar launched the Layar Creation Challenge, allowing developers around the world to compete for $55,000 in total cash prizes, to be rewarded to ten developers with the best concepts for useful layers using the recently launched Layar Vision platform extension. Layars will be judged around the following four categories: magazines, books,…
Layar Vision can recognize real world objects
Mobile augmented reality platform Layar is about to be enhanced with a new feature that recognizes real world objects and can show digital content on top of them. Dubbed Layar Vision, it will allow users to hold their smartphone over posters, magazines and newspapers to view and interact with these “digital experiences.” On the other…
How to Use a Smartphone for Travel
A smartphone is a great companion for every trip. There are a number of apps that can make your travel easier, whether it’s about finding a place to stay, monuments and historical sights to see, or learning more about the city/place you’re visiting… there’s (usually) an app for that. Here are some apps I’ve found…





