Enhancing further the mobile experience for its customers in Punjab, Nokia today inaugurated its second Concept Store in the State in the city of Ludhiana. Nokia had earlier launched Punjab’s first store in Chandigarh.A state-of-the-art retail outlet, the Nokia Concept Store offers full range of mobility products and allows consumers to get a first-hand experience before making a purchase decision. The Nokia Concept store in Ludhiana will have a dedicated ‘Nseries studio’ to demonstrate its comprehensive portfolio of mobile converged devices and multimedia applications.
With this launch, Ludhiana becomes the sixth Indian city after Chandigarh, Hyderabad, Bangalore, Jaipur and Delhi to have its own ‘Nokia Concept Store’. Located at Sarabha Nagar, the prime retail hub of the city, the store is approximately 2400 square feet and will follow the international format for ‘Nokia Concept Stores’ to provide an interactive and informative shopping experience to consumers.
Sharing the rationale for opening the ‘Nokia Concept Store’ in Chandigarh, Mr. Sunil Dutt, Director, Sales, Nokia India said “Within a span of 70 days, this is our second Concept Store in Punjab. Punjab is one of the fastest growing states in India, with stylish and technology savvy consumer base. We are very happy to bring an enriched mobility experience to our customers in Ludhiana.â€
Added Mr. Dutt, “We believe in a human approach towards technology by offering our customers a connected world that empowers them to experience the true power of mobility. Our state-of-the-art Nokia concept store will demonstrate the entire range of Nokia mobile phones across its entry, mid range, multimedia and enterprise categories and will redefine the consumers’ retail experienceâ€.
What’s a concept store in comparison to a flagship store?