Yahoo announced the expansion of its oneSearch mobile search service to Canada and five European markets. The Internet giant will initially offer consumers select content including News, Finance, Weather, Image, Flickr and Web results. In addition, users will have access to search business listings, complete with ratings and reviews, and the company is promising more content feeds over the coming months.
“What consumers want from a mobile search is entirely different to what they want on the PC,” said Kerry Munro, general manager, Yahoo! Canada. “Yahoo! oneSearch is designed specifically for the mobile phone. It understands what busy consumers are looking for when they are on the move and brings up relevant answers in the first screen. Yahoo! oneSearch delivers better results with just one search, instead of a sea of Web links to PC sites.”