Gameloft and Endemol USA signed the licensing agreement, giving the game maker exclusive rights to develop the mobile game based on the popular TV game show “1 vs 100.” In the mobile game, just like in the TV show, players will have a chance to take on a “mob” of 100 opponents from their mobile phones.
“Bringing the on-air experience to the mobile games category is an ideal brand extension and wonderful opportunity for both parties,” said Gonzague de Vallois, vice president of Publishing, Gameloft. “The show’s viewers are not only savvy mobile phone users, but avid participants and we’re excited to deliver their favorite show to their mobile phones.” (via: BroadcastNewsroom)