First, apologies for the rather lame joke regarding that British favourite, fish ‘n’ chips! But I make no apologies for making you aware that Israel-based Siano have just announced their SMS1100 chip – a multi-standard Mobile TV chip, capable of receiving ISDB-T TV signals (those used in Brazil and Japan), in addition to Siano’s existing support portfolio of DVB-H, DVB-T, DAB, DAB-IP and T-DMB….
This announcement is interesting, not least for the fact that Siano are not the first to come up with a multi-standard chip – remember Intel recently with their WiFi/WiMAX/DVB-H announcement (actually that combination is arguably even more useful as it provides efficient up- and downstream connection for a variety of uses).
With enough volume (read: orders), the cost of these sorts of chips is going to drop heavily, meaning they become pervasive in mass-market devices – giving the critical mass necessary to launch attractive ARPU-generating Mobile TV services – in short, potentially a very good thing for end-users!
You can read more in the Siano press release here.
[Via: Mobile Marketing Magazine]