…. but not quite as you think. You were probably thinking it was some kind of SMS alert service, right? Wrong.
The MailTXT service is a downloadable Java application, that should work on any mobile phone. MailTXT messages sent by users through the app will be free (apart from the Operator’s data charge). Messages to non-members anywhere in the world will cost 5p.
The Mail hopes to offset any data charges the user might incur by paying them 0.5p per message set – which can then be redeemed on it’s shopping site or as coupons for it’s paper.
This wouldn’t be the first time the Daily Mail has done something major to attract sales – only recently it gave away copies of Prince’s new album!
[Via: Mobile Marketing News]