The idea behind the Flash Lite based ANINA DRESS UP app is to “bring reality into the virtual environment” — real model, real designers, and real fashion — while at the same time promoting designer talent on a global level.
As an end user, you’re invited to discover local brands and new designers ahead of the curve. In addition, the latest insider fashion news from 360Fashion are there to keep you both informed and entertained, all while on-the-go.
On the other end of the spectrum, local fashion brands get global visibility.
Participating designers include London-based, ELEYKISHIMOTO, New York’s Chesley McLaren, Holland’s Jolina Jolink, Daryl van Wouw, BLUEBLOOD, Jan Taminiau, DFF’s Conny Groenewegen, China’s Zebra Woods accessories, and Belgian designer Anja Austa.
Back to the game. It’s fairly simple and there are few modes of play. One mode involves playing a memory game where your task is to recreate the outfit shown under one minute. In the other mode, you can mix and match your own outfits or download existing ones to Anina’s closet. When your new design is ready, upload it to online gallery and let the people vote do they like it or not.