Nokia has emerged as the most trusted brand in India in the annual survey undertaken by Brand Equity of The Economic Times and conducted by AC Nielsen ORG-MARG. 8,000 respondents aged 15 and older across 12 cities in the West, East, North and South zones of the country were surveyed. The list consisted of 300 brands — 219 consumer products and 81 service brands.
Nokia was ranked 71 in 2005, when it first made an appearance in the Brand Equity Most Trusted Brand survey. Since then, the company has consistently gained ground – from No. 44 in 2006 to No. 4 in 2007, and finally to No. 1 in 2008.
Commenting on the announcement, Nokia’s President and CEO Mr. Olli-Pekka Kallasvuo said: “We are humbled by the trust and faith that our consumers have shown in Nokia. Becoming the Number 1 Most Trusted Brand in India is a very prestigious achievement for us. India has been a critical market for a long time now, and its importance continues to grow.”
India is the second largest market for Nokia globally. The company has a manufacturing facility in Chennai, three R&D facilities, and a design centre in Bangalore.