Nokia is apparently going to open a series of “Ad Labs”, to train traditional ad agency staff in the ways of mobile advertising – hopefully catalysing the relatively dormant sector. The Labs will open initially in those boltholes of Advertising, London, and Boston.
Obviously we know that Nokia acquirted Enpocket last year to further it’s advertising ambitions – so this marks another key step forward in the software and services strategy now in place. Enpocket will surely form the cornerstone of this “Ad Labs” push.
The first step for Ad Lab will be to work with Nokia’s global agency partners, which include WPP-owned JWT, Wieden & Kennedy, Lowe Worldwide, RG/A and MediaCom.
[Via: The Guardian]