Russia’s largest mobile phone operator MTS has announced a partnership with local version of MySpace to develop and promote solutions for the subscribers of MTS Russia.
Under the terms of the partnership, MTS and MySpace will develop an exclusive service for the subscribers of MTS Russia that will become part of MTS’ WAP-portal. In addition, the two companies are planning to launch an MTS-branded community on MySpace Russia website to drive usage and support the partnership.
Commenting on the announcement, MySpace Russia’s general director Aleksandr Turkot said: “This partnership with MTS is a key strategic move for MySpace, allowing us to give Russian customers unprecedented access to networking via their mobile phones. Our brands are built on providing high quality communication and networking experience and our partnership will allow us to develop many new exciting services for our customers.”