Orange has teamed up with BIC to launch the easy-to-use, ready-to-go BIC phone. Manufactured by TCL (Alcatel), the entry-level device comes with 60 free minutes, the battery charged, and the SIM card already in place. Once you spend the free minutes, refilling is done using prepaid cards called “mobicarte.”
The idea seems to reach those users that don’t care about high-end features of today’s smartphones, but rather prefer simple phone for texting and calling. Additionally, the France Telecom owned mobile operator may push the device towards a large number of tourists, who in most cases just need a cheap solution to stay in touch while visiting France.
That being said, the two companies will push the BIC phone through over the counter channels, major supermarkets and local convenience stores. Starting from August, 7th, BIC phone will be available in citrus orange and lime green in metropolitan France for 49 EUR with all the taxes.
[Via: Engadget Mobile]