Packet Vision and UDcast have announced that they believe they have the world’s first solution for targeted advertising on Mobile TV. This will be condensed in to a technology showcase for this year’s IBC show (the annual event for the broadcasting industry held in Amsterdam during September).
The technology showcase (on UDcast’s booth, 1E-90), will include an example of a geographically targeted advertising campaign, showing how content can be delivered to mobile TV users over standard DVB-H networks. The showcase also aims to highlight the symbiotic relationship between mobile TV and targeted advertising: the latter brings revenue to mobile TV, which in turn, provides the targetable platform and customer base which will help to accelerate the growth of addressable television advertising. According to MultiMedia Intelligence mobile video revenue will exceed $3.5 billion in 2008, and grow to $15 billion by 2012.
Sounds pretty good – given the potential ease of a DVBT-based Mobile TV solution though, I wonder about the decision to run this over DVBH. Having said that of course, it shouldn’t be too hard for the above companies to port their solution to another bearer.
Mobile Advertising is coming, and across many channels – Mobile TV is one of the channels that needs the most assistance in terms of revenue streams and business cases, and the high-volume nature of Ads could be just the shot in the arm it needs.
[Via: webitpr.com]