With 3G usage in the US surpassing Western Europe, it’s not all that surprising to hear that the US has seen mobile internet usage increase almost a third in Q2 2008. The US has seen mobile web access jump 29.4% from Q1 to Q2 2008.
Crisp Wireless reports that mobile internet traffic increased as mobile web users are taking a liking to in-the-hand mobile internet access. Notably, the following trends have emerged:
- Local news is viewed mostly in the morning, while national news is viewed continuously throughout day.
- Sports fans check scores and highlights during their favorite games, with highest traffic on evenings and weekends.
- Women visit the mobile web late at night and early in the week mirroring their online habits; and young girls are browsing late night, especially on the weekend.
- Entertainment and online services are accessed most in the evenings, primarily on the weekends as visitors are making their weekend plans.
- Visits per unique visitor increased marginally from 2.02 visits per unique visitor in 1Q08 to 2.06 in 2Q8.
- Average page views per visit decreased slightly from 3.96 in 1Q08 to 3.77 in 2Q08.
- Users typing property or site names drove 28.9% of search engine traffic.
- For sites that have an on-deck presence on all 3 major carriers, carrier decks are driving 45.74% of overall traffic; which is down from 53.4% in Q1 2008.
It seems that as the mobile web becomes more accessible to users with more and more 3G handsets in hand, mobile internet access is continuing to increase. And, with more smartphones hitting the market, it makes sense that users are finding their own way around the mobile web, and relying less on carrier decks to get on the wireless information superhighway.
Long live the mobile web!