Following relatively hot on the heels of Vodafone, Orange UK has announced plans to open 60 new stores through 2008, and into 2009. These will take up locations such as Southampton, Bristol, and parts of London – adding to the existing 338 shops. If that wasn’t enough, another 100 stores are set to get a facelift in the next 12 months!
The new and re-furbished stores will be based on the design of Cardiff’s flagship city centre shop, following its success since the opening last year. The stores will be designed to enhance the shopping experience, display our full product range from mobiles to laptops and to improve customer service, with a clean, stylish look and feel and open floor space. Features will include modernised displays for PAYM phones, making it easier for customers to browse and view the products on show as well as a dedicated space highlighting Orange only offers.
It seems like the battle for new and existing customers (on other networks) is going to played out at least partly on the shopfloor – with Vodafone announcing stores, now Orange, and other Operators surely making moves, this is going to be an interesting one to watch…..
[Via: Cellular News]