In past years, it has been Nokia who have taken on the mantle of sponsoring the X Factor, but this year sees new blood, with Carphone Warehouse stepping in to the breach. They have adopted quite a cartoony visual style, which is applied to all the in/outs on the Ad breaks, plus the online properties of the X Factor – as can be seen above from the X Factor website video streamer. Unfortunately when I checked, the video player didn’t seem to be working properly, but nonetheless, the Carphone visual ID is all over it.
Of course, CPW sponsoring the X Factor is perfect, as it’s just the demographic they want in their stores, buying devices and contracts. A quick flight over to the CPW website, and they have some attractive tariffs, and devices – notably the iPhone 3G, and the Samsung i8510 (the 8MP, Series60, 16Gb, uber-device!).
So if you want to take a look at the X Factor site, go here.
If you’d prefer to see the Carphone Warehouse site, go here.