In a move that takes a page straight out of Motorola’s RAZR playbook, Apple has rocketed to the top of the US sales-charts with their iPhone 3G. According to NPD, Apple has seen its iPhone 3G become the No. 2 best-selling handset in the US. Motorola’s RAZR V3 still takes top billing as the overall best-selling mobile phone in the US.
With massive iPhone 3G sales spurred by the iPhone 3G buy-up craze that defined the iconic cellphone’s US launch, the iPhone 3G is currently one of the hottest handset in the US.
What’s more, the iPhone 3G has also managed to clench a solid 17% of the US smartphone market. Thanks to the brisk sales numbers that helped the iPhone 3G become the No. 2 best-selling handset in the US, the iPhone 3G became the top-selling smartphone in the US since its launch. The top-dog smartphone, iPhone 3G, has outpaced the likes of the Blackberry Curve, Blackberry Pearl, and Palm Centro.
“The launch of the lower-priced iPhone 3G was a boon to overall consumer smartphone sales,” said Ross Rubin, director of industry analysis for The NPD Group. “While the original iPhone also helped win customers for AT&T, the faster network speeds of the iPhone 3G has proven more appealing to customers that already had access to a 3G network.”
It’s clear that the iPhone 3G has given AT&T a shot in the arm, boosting the carrier to higher highs.
So much so that 30% of iPhone 3G customers defected from other carriers for a chance to use the iPhone 3G on AT&T’s network. Of those carrier-defections, 47% came from AT&T’s top rival Verizon. A healthly 24% of defectors came from T-Mobile and 19% jumped the Sprint-ship for the good-ship AT&T.
The iPhone 3G is clearly selling well ahead of smartphone launches from Sony Ericsson (XPERIA X1), HTC (Touch HD), T-Mobile (G1), and Nokia (5800 XpressMusic Tube). As the top-dog in the US smartphone market, these new entrants are going to have a bit of a race to overtake the iPhone 3G. But, with more powerful features (like WVGA touchscreens and high megapixel cameras) and new mobile platforms (like Android and the Sony Ericsson Panel UI), the iPhone 3G could have some stiff competition. Apple is going to need to step up their game to keep the newcomers at bay. Could we see a price-drop on the iPhone 3G for this holiday shopping season?
Full press release after the jump.
1. Apple iPhone 3G 2. RIM Blackberry Curve 3. RIM Blackberry Pearl 4. Palm Centro
The NPD Group Lee Graham, 212-333-4983 email@example.com
Copyright Business Wire 200