Nokia announced that it has begun working with Tim Kring, creator and executive producer of HEROES, to develop “innovative, new content for the Ovi Store.” As part of the deal, the Finnish giant has signed on as a “strategic partner and technology enabler” for a project created by Kring – codenamed TEVA. We don’t know much about TEVA at this stage except this: “The multi platform narrative will be an immersive experience with elements of individual action and group participation.”
On its side, Kring will be utilizing the Ovi Store as an initial channel, and the two parties will launch the first mobile phase of the project in the Summer of ’09 and rolled out regionally.
Commenting on the announcement, Nokia Services’ Tero Ojanperä said: “Tim Kring is a Hollywood visionary and masterful storyteller who truly understands that the reach of the Ovi Store is a powerful way for millions of people around the world to experience the new forms of entertainment he is seeking to create.”
Those not familiar should know that Nokia will officially open Ovi Store in May.