MovieTickets.com, together with the folks at Mobiqa have announced a strategic partnership. The new arrangement will pave the way for a new paperless mobile ticketing pilot program.
The short of it? During the pilot program, users of MovieTickets.com can purchase their tickets on the website, and have a bar code sent direct to their mobile device as an SMS, MMS or email WAP link. The bar code will for all intents and purposes replace a physical movie ticket. Just show up, pull up the barcode, let the attendant scan the code… and you’re in!
Unfortunately the pilot program is running in Chicago area Classic Cinema theaters only, but if successful (I see no reason why it wouldn’t be), I’m sure we’ll see more applications of the paperless mobile ticketing system the near future. Mobiqa already offers mobile movie ticketing in Europe and Australasia.
I love to see this kind of stuff. Good on MovieTickets.com and Mobiqa… and best of luck to them during the pilot program.