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AT&T Q4 2009: 2.7 million new subscribers, 2nd best quarter in terms of customer acquisition

January 28, 2010 by Stefan Constantinescu - Leave a Comment

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AT&T just posted their Q4 2009 figures and, for someone with such a shady network, they’re doing alright. They’ve added 2.7 million new wireless subscribers between October and December, their second best quarter in terms of adding customers. Churn, defined as a customer leaving a network because it either A) sucks or is B) too expensive, is down to 1.44% per month, which is better than the 1.64% churn the company experienced the same quarter a year ago. It’s AT&T’s sixth straight quarter in a row that they’ve lowered churn, which boggles the mind since the internet is all “AT&T SUCKS DONKEY DICK” and “AT&T KILLS BABIES”. Just goes to show you that a very vocal minority doesn’t represent the true state of the situation.

Wireless data revenues, defined as messaging and intertubes, increased $805 million, or 26.3 percent, from the year-earlier quarter to $3.9 billion. How much of that is being poured into the network is unknown. ARPU (average revenue per subscriber) is up for the 8th consecutive quarter, now at $61.13.

The iPhone, the bit you really want to know about, AT&T added 3.1 million iPhone customers in 3 months. Over one third of those people are new to AT&T.

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